H&M is one of the new retail giants to recently open in Melbourne. The modern, trendy new store takes up three levels and has made its home in Melbourne’s historic GPO building on the corner of Elizabeth and Bourke Streets in the city.
Being the flagship Australian store, previously H&M clothes were only available to us via their online store. This was itself a roaring success in Australia, which explains why there were huge lines around the block just to enter the new store in the first few months of its opening. H&M is a Swedish fashion company that has many stores worldwide. The success of the company has come about through producing simple, stylish fashion that is of good quality yet is also affordable.
My teenage daughters knew all about it, having often purchased items online in the past. They were happy to queue up to be one of the first to see and buy some great quality fashion pieces at affordable prices. We picked up a great winter wardrobe for our youngest with plenty of practical pieces that can be mixed and matched with her existing wardrobe.
The GPO building makes this flagship store glamorous and exciting with its huge columns, arches and bright white walls, along with glitzy chandeliers. You can buy clothes for women, men, and children, as well as lifestyle and home accessories.
Although you can now walk straight in without the queues, expect this store to be busy most of the time, even on weekdays, as word gets out about this popular retail phenomenon. If you are after some smart, quality clothes that won't break the bank then head along to H&M next time you are in town.