Mykids Emporium

July 20, 2014


Remember how cool the Myer toy department in the city used to be? My kids loved this place when they were little. There was so many fun things for them to interact and play with.

For those of you who are unfamiliar, Myer Melbourne used to have an amazing toy department filled with activities such as a giant monopoly board where sounds would play as you stepped onto certain squares, such as train noises on the railway station squares. There was a giant keyboard that you could actually play by stepping on the keys, just like the one in the movie ‘Big’ with Tom Hanks.

A while back I went to take some visitors to this magical spot and was disappointed to realise that of course, along with the demolition of the Myer Lonsdale Street building, the toy department was temporarily out of action.


So it was a lovely surprise for me the other day to stumble upon the brand new Mykids Emporium when I was checking out the new Emporium Shopping Centre in the city. There is a direct walkway from the Myer Bourke street store on the fourth floor to the newly renovated Myer Emporium. If you go up to the fourth floor of the Emporium you can also access it this way.

Whilst the monopoly board and giant keyboard are sadly no longer features, there are some brand new delights for the kids to discover.

There is a huge Lego department complete with life sized Lego animals and giant models of Luna Park and Flinders Street Station to marvel at. Plus your kids can make their own creations with an activity table and a huge pile of blocks ready to be played with.


Little Tykes have become huge now and this is indicative of the large corner they occupy in the store. The kids can drive one of four different Little Tykes vehicles around the mini roadway with parking bays for each one. There is a monstrous sized little tykes dump truck stocked full of their products that will make small eyes pop.

Thomas the Tank Engine now has his very own miniature train station complete with conductor and life sized Thomas engine where the kids can take part in some imaginary play as well as explore all the latest Thomas and Friends gear.


We can’t forget Barbie; she hasn’t been left out of the picture at all. There is a huge Barbie lane in the most lurid pink that will make you reach for your sunnies, but the little girls will be ecstatic. A giant glitzy pink stiletto heralds the presence of the Barbie department. Plus there is a large video screen featuring Barbie themed shows. There is even a Transformers themed department for all the Transformer obsessed kids.

On Weekends there will be plenty of added kids’ entertainment such as face painting, book readings, music performances and balloon artists.


The Mykids Emporium is definitely a place where ‘touch and explore’ is the order of the day, which makes a nice change from the ‘don’t touch’ policies in most shops.

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